How Evolution Of Smooth Took Over The Lip Balm Market

Jan - 24 2017 | By

A Rising Star

Before Evolution of Smooth made its mark on the lip balm market, the lip balm market was dominated by the likes of Clorox and Pfizer. It was assumed that no lip balm consumers were simply too loyal to the brands they had bought and would never consider switching to another. Evolution of Smooth challenged this idea and decided to make a name for itself as the lip balm of young women. That decision paid off more than anyone could have imagined.

The Kids Love It

Lip balm is often thought of as a unisex product, but research reveals that women are in fact the primary consumers of lip balm. Naturally, it made sense to target women and to reach out to Millennial women in particular. EOS lip balm was founded in 2007 and the marketing shows this. Throughout social media the presence of Evolution of Smooth is impossible to ignore. Generally speaking, the lip balm market isn’t known for any elaborate Facebook advertising campaign, but that is exactly where the strength of Evolution of Smooth lies. Evolution of Smooth is currently the most prominent advertiser in the lip balm market.

The Numbers Don’t Lie

All of this hard work is paying off. Right now, EOS is the second most popular brand of lip balm. It sells about 1 million units a week thanks to its strong support among young women. Over the course its life Evolution of Smooth has generated more than $250 million in revenue. This level of success speaks to the prowess of the founders of EOS and the staying power of this brand. Evolution of Smooth is currently branching out and introducing new products such as shaving cream and lotions. The future for these products appears just as bright as it did for EOS lip balm. Visit evolutionofsmooth.com for more info.

The Untold Story: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

 

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