Luiz Carlos Trabuco, The Banking Enigma Of Bradesco

Sep - 08 2017 | By

Luiz Carlos Trabuco is more than just a business executive. He is the president of one of the largest banks in Latin America – Bradesco Bank. Luiz Carlos has over $900 billion worth of assets under his management at Bradesco. The bank serves over 27 million account holders. Most people know Trabuco as a professional who relies on wisdom, persistence, and experience to provide unmatched financial solutions to bankers in Brazil and beyond.

Luiz Carlos is among the four leaders of Bradesco who are famous for their outstanding expertise in banking and insurance. He became the fourth president of the bank, inheriting the position from Cypriano Marcio. He has more than forty years of experience in finance. This has made him a mentor and a consultant for many bankers and investors.

Mr. Luiz Carlos Trabuco has bagged numerous accolades since he began his career. In 2007, he received the Personality of the Year Award for the second time (the first one was in 2003). During this period, he was the president of Bradesco Insurance and Pension Bank. Mr. Trabuco believes that the insurance market is an important facet which can contribute to the stability and growth of Brazilian economy.

Ever since he became the manager of the bank in 2007, he has been spreading positivity and urging people to embrace insurance banking. He is quite optimistic that the insurance market has a future because it is a supporting arm of the state. Trabuco has often requested the government to recognize the industry as a vital avenue for developing and maintaining people’s welfare.

Mr. Trabuco was born in Marilia, which is also the native home of the first president of Bradesco Bank – Amador Aguiar. He studied at the Faculty of Philosophy, Sciences, and Letters at the University of São Paulo from where he graduated with honors. He also attended the School of Sociology and Politics in Sao Paulo from where he undertook his post-graduate studies in Socio-Psychology. He began working at Bradesco in 1969 at the age of 18.

Since he joined Bradesco, Luiz Carlos has been associated with numerous positions before being elected the president of the whole entity. His hard work enabled him to become the managing director of the bank in 1998. He didn’t stay in this position for long.

A year later, the leaders of the bank, including Mr. Aguiar, agreed unanimously to make him the executive vice president of Bradesco. In 2003, he once again rose to a higher rank- the CEO of Bradesco. He managed the entire operations of the bank until his predecessor Marcio Cypriano was too old to continue leading.

Upon being announced the president, Luiz Carlos was determined to make Bradesco the largest bank in Brazil. In 2015, he made an incredibly bold move to purchase the Brazilian branch of HSBC for $5.2 billion. The decision was approved by the chairman of the board – Lazaro Brandao. Bradesco was back in business and was better-placed at competing for the first position in the private banking sector. Bradesco was able to outshine their sworn competitor Itau Unibanco. It became the largest bank in Brazil.

Luiz Carlos Trabuco brought about a rapid growth at Bradesco, which could only have been achieved after six years of organic growth. To date, he has contributed up to 30% of the bank’s profits. Currently, Luiz Trabuco’s mission is to impart leadership skills to executives from different ranks within the bank. His best-performing students are offered a chance to pioneer innovative ideas that facilitate the growth of their career.

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