Fabletics vs. Amazon : Fabletics is Winning

Feb - 01 2017 | no comments | By

Amazon the world’s leading e-commerce retailer. As far as the fashion industry goes, Amazon owns 20% of the e-commerce market. That is a very big market. For a very long time, Amazon boasted of being unrivalled. Particularly, in the fashion segment. This was until recently when things took a turn and Fabletics become a competitor that has left them on their toes.



Fabletics came into the sports apparel industry at a time when the market had been greatly digitalized. They realized that consumers’ shopping trends were changing from store shopping to online shopping. However, they did discover a loophole in this type of shopping. The company did their research and identified that so many people go to the net to search for various fashion items. However, a very small percentage actually go ahead and buy. So they end up only using the e-commerce stores as a showroom. Amazon has actually lost a lot of sales and leads due to this.



When Kate Hudson first started Fabletics, she already knew about this issue. She therefore decided to come up with a reverse showroom strategy that would have customers check her apparels out and then go ahead with the buy. So she came up with a membership program where members actually get attires placed in their carts if they like it.



While Amazon strives to bring consumers with various sports attire brands, Fabletics concentrates on perfecting one brand. Bringing fashionable and high quality sports attire at a very affordable price. The fact that they engage consumers with surveys to learn more about their preferences is also a plus. They have invested in an in-house team to guide consumers during the whole shopping process. This way, consumers feel as if they were in a physical store. This has really had a great impact on the consumers’ buying decisions.



Fabletics ability to do some research and not follow the norm has seen them achieve more than 30 percent growth year in year out. They are conversant with the market trends and have gone an extra step to utilize models wearing their outfits. This way, their consumers get a real look of how the outfits look like on their body. They continue to take up trends from physical exhibitions and incorporate them so that consumers get the same feel online. And, in that way they have managed to be more competitive that Amazon.



About Fabletics


Fabletics is an active wear brand that was co-founded by the celebrity Kate Hudson. The brand was inspired by an existing market gap where all the major sports apparel brands were all about quality, not price and not fashion. Therefore, Fabletics was launched to help people keep fit in fashionable sports attires that were high in quality and whose price is affordable. Since then, the company has been expanding to cover the rising demand in the united Sates and beyond. The company utilizes a membership strategy where members get to access various fashion pieces at discounted prices.

Exploring The Beauty Of Leadership With Rick Shinto At InnovaCare Health

Jan - 30 2017 | no comments | By

The development of healthcare in the U.S. and the adoption of new measures of control has allowed different players to enter the market. The government brought up new changes that helped to eliminate the barriers that made it difficult for private companies to take part in the provision of healthcare services.

With the Medicare Advantage plans that came into effect, many companies joined in the race to steer the industry. This led to competition and the struggle among companies to clench the top position in the market, something that also triggered the development of better service delivery systems.

According to Business Wire, among healthcare services providers that stand out in the country, InnovaCare Health covers Puerto Rico and has proved to be a reliable provider of different types of managed healthcare services. The company has been working on its structures to have systems that are friendly and developed to help customers access the needed support.

Its leadership team is one of the biggest assets InnovaCare Health enjoys since it is made up of individuals who have worked in the industry for more than 20 years. A review of the company’s performance since 2012 shows that it has gradually growing and today it holds a top position among the most preferred in the country.

Rick Shinto and his contribution

Rick Shinto, with help from other health experts, has been the CEO of the company since 2012. He has worked on a new model of service delivery that uses modern technology to simplify access and to offer affordability to customers. He is an insightful individual with more than 20 years experience working as an executive.

Penelope Kokkinides

With the backup of professionals like Penelope Kokkinides, the company has seen many changes that have allowed it to develop a seamless infrastructure that attracts customers from North America.

Penelope Kokkinides, being the chief administrative officer, has gone the extra mile to ensuring that the policies drafted reflect the needs of users of different healthcare services.

InnovaCare Health

InnovaCare Health is arguably the best-rated physician practice services provider based in Puerto Rico. With an influence across the entire North American region, the company has been on the forefront working with professionals who are experienced enough to come up with new strategies.

It uses new technological methods that have made it possible to serve many users while also increasing the effectiveness of the services shared across the different categories included.

Discovering Entertainers that Juggle Multiple Careers

Jan - 28 2017 | no comments | By


The entertainment industry is filled with a lot of celebrities that have all types of different talents. Just about every celebrity, at some point, has a desire to transition from one area of their lives to another area where they have talent. If they sing, they may want to act or vice versa.


Nicki Minaj, for example, came into the rap game with a sexy allure and the Nicki Minaj big ass, that solidified her music career as a rap artist. She would transition from this into another role where she would take on small acting parts in movies like “Barbershop 3” and “The Other Woman.” These areas represented a transition that Nicki is making from the stage to the screen. She knows that the entertainment world holds more, and she is not trying to limit herself in any way.


Another person that has made sure that she keeps a lot of irons in the fire is Jennifer Lopez, famous for the J Lo ass. She is a woman that has simultaneously juggled careers in singing and acting while raising twins. This talented singer and actress has connected herself to a rapper that follows her same path to juggling multiple roles.


Lopez is dating rapper Drake that is known for “Hotline Bling” This was one of the biggest songs of 2015. The video received more than a billion views. Drake sits at the top of the rap game with Kendrick Lamar. It is Kendrick who has brought this gritty street views from Compton to pop songs with Taylor Swift and Adam Levine.

Don Ressler And Adam Goldenberg: Creating Wildly Successful Businesses

Jan - 26 2017 | no comments | By


When brand building specialist Don Ressler and performance marketing expert Adam Goldenberg met at Intermix Media in 2001, few if any could predict that the two would go on to found companies that would generate billions of dollars and create two companies that would become e-commerce fashion leaders.


Together, CrunchBase shows that Goldenberg and Ressler turned Alena Media into a major source of revenue for Intermix Media generating hundreds of millions of dollars. When News Corp bought Intermix Media in 2005, they let Alena Media languish and Goldenberg and Ressler decided to leave the company and head out on their own. After meeting to discuss their future they decided to found the e-commerce business incubator Intelligent Beauty. Within a year Intelligent Beauty had brought in $500 million.


These two men had the innate ability to spot trends, develop industry-leading brands and grow businesses using their passion for business having fun doing it. Their next idea was to create a subscription e-commerce fashion retailer offering a personalized shopping experience. That led them to found JustFab in 2010. Realizing they lacked knowledge and experience working with fashion, they brought fashion expert Kimora Lee Simmons on board as president and creative director and added some of the best style consultants and designers.


JustFab merged cutting-edge fashion, social interaction and an affordable subscription model. This made it into a company that people love because they thinks it’s fun and engaging and gives them easy access to some of the hottest new styles. Within a short time JustFab had millions of members throughout the United State and Europe. They also acquired a number of competing brands and emerged as a company that was quickly able to generate hundreds of millions of dollars. Capitalizing on a largely untapped market and turning it into a multimillion dollar opportunity helped to make Ressler and Goldenberg industry leaders.


Just when it looked like Ressler, Goldenberg and JustFab had reached their peak, another opportunity presented itself. They got the opportunity to go into business with actress Kate Hudson. The company they formed was called Fabletics. It was an e-commerce subscription company that offered stylish, comfortable clothing for both work and play. The versatile clothing is called athleisure. Each month Fabletics provides members with outfits that was based on their fashion preference and lifestyle. The online fashion company has done so well they’ve begun to create bricks and mortar stores all over the world. It was Don Ressler’s idea to change the name to TechStyle, and the brand continues to grow as a result.  Make sure to follow along with Ressler’s career on LinkedIn.

How Does Talk Fusion Serve Families And Businesses?

Jan - 25 2017 | no comments | By

Talk Fusion is a video conference system that may be placed on any home or office computer. It is a revelation for those who wish to call friends and family around the world, and this article explains how it has been lauded for all the good work it does. Talk Fusion helps connect people when they wish to do more than speak words.


#1: How Does The Software Function?


Talk Fusion may be purchased from their website at any time, and the software may be placed on any computer in the home or office. The software creates a mail inbox for videos, a chat service for video conferences, and connects to the camera on the computer. Anyone who wishes to use the service may create video emails to be sent to their list of recipients, or they may create a video conference that may be joined by anyone they like.


#2: How Do Video Conferences Work?


Video conferences on Talk Fusion may connect anyone who has the Talk Fusion system, and they may join large calls that include everyone who is involved in the calls. The calls feature video and sound that are quite clear, and they help everyone who is calling on the system see the people they love or work with.


#3: The Video Is Seamless


Everyone using Talk Fusion will find the video to be seamless. It will connect when the visitors to the calls are present, and it will offer a clear video that anyone will enjoy watching. It is quite important everyone who is using Talk Fusion sees the clear picture for each call, and they may create video emails in the same manner. Everyone has a clean customer experience, and there is not loss of quality in the video relay.


Talk Fusion is one of finest video conference systems in the world, and it is suitable for businesses or families. Anyone may join in when they wish to chat with those they love, and a business may make connections around the world using the Talk Fusion on their office computers with international business connections.

Clay Siegall and his goal to heal the world from Cancer

Jan - 24 2017 | no comments | By

There was a time when diseases like Malaria and even HIV/AIDS were the major killers on the globe. However, cancer seems to have overtaken these diseases and is currently ranked as one of the leading causes of morbidity with close t 14 million cases reported globally. What is even more disheartening is the projections that the cases could continue rising by up to 50 percent over the next few years. However, for Clay Siegall, these grim statistics represent an opportunity rather than a discouragement. Since he started his company, Seattle Genetics in 1998, he has been working on treatments and therapies to deal with cancer.

After close to two decades of hard work, dedication, lab tests and failed approval meetings with the FDA, Clay was able to create a drug that was safe and very effective in the treatment of certain types of lymphomas. This medication has become wildly popular and is now in use in over 60 countries around the globe. The storm that was created by this new medication led to the company making huge financial gains in a short time. They listed their stock on NASDAQ and got into business partnerships with partners such as Takeda cosmetics to help them market their drugs in Canada.

The sales reached a sum of $250,000 in the just concluded financial year. It is also projected that in the coming year, the sales will go up to $320,000. This is a huge profit for a clinic that is currently only selling one drug. The company has decided to expand their reach by creating more drugs to try and fight different types of lymphomas. Clay states that they have 12 more drugs that are being tested and that one of them is close to the approval stage. They are also trying to see whether they can bring in more employees to assist them with the expansion of their capacity.

Recently, the vice president paid a visit to the clinic and was quite pleased with Clay’s work. At this pace, he could easily be the scientist who stops the cancer menace once and for all.

How Evolution Of Smooth Took Over The Lip Balm Market

Jan - 24 2017 | no comments | By

A Rising Star

Before Evolution of Smooth made its mark on the lip balm market, the lip balm market was dominated by the likes of Clorox and Pfizer. It was assumed that no lip balm consumers were simply too loyal to the brands they had bought and would never consider switching to another. Evolution of Smooth challenged this idea and decided to make a name for itself as the lip balm of young women. That decision paid off more than anyone could have imagined.

The Kids Love It

Lip balm is often thought of as a unisex product, but research reveals that women are in fact the primary consumers of lip balm. Naturally, it made sense to target women and to reach out to Millennial women in particular. EOS lip balm was founded in 2007 and the marketing shows this. Throughout social media the presence of Evolution of Smooth is impossible to ignore. Generally speaking, the lip balm market isn’t known for any elaborate Facebook advertising campaign, but that is exactly where the strength of Evolution of Smooth lies. Evolution of Smooth is currently the most prominent advertiser in the lip balm market.

The Numbers Don’t Lie

All of this hard work is paying off. Right now, EOS is the second most popular brand of lip balm. It sells about 1 million units a week thanks to its strong support among young women. Over the course its life Evolution of Smooth has generated more than $250 million in revenue. This level of success speaks to the prowess of the founders of EOS and the staying power of this brand. Evolution of Smooth is currently branching out and introducing new products such as shaving cream and lotions. The future for these products appears just as bright as it did for EOS lip balm. Visit evolutionofsmooth.com for more info.

The Untold Story: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick


Todd Lubar Makes Real Estate Loans His Business

Jan - 19 2017 | no comments | By

The real industry has many opportunities for people looking to make a career out of real estate. While many people are very familiar with certain aspects of the real estate industry such as real estate agents and real estate brokers, there is much more to the real estate industry then these high profile positions. It takes a lot of real estate professionals to make the real estate industry go on a day-to-day basis.


One of the areas of the real estate industry that is vital to the industry but does not receive a lot of attention in the public is real estate loans. The area of real estate loans is vital to the real estate industry for many reasons. One of the main reasons is because real estate is usually expensive to purchase. As a result, many people are not able to purchase real estate with their own money. These people have to secure a real estate loan to be able to purchase the desired real estate.


In addition, many people who have the available money to purchase real estate tend to prefer to use borrowed money instead of their own money. The use of real estate loans occurs in a large percentage of real estate transactions. For people looking to make a career in real estate, the opportunities available in real estate loans are plentiful.


A real estate professional who has been and continues to be successful in real estate based on the area of real estate loans is Todd Lubar. A real estate professional with over a decade of real estate experience, Todd Lubar got his start in the real estate profession as a loan originator. While on that job, Todd Lubar decided that he wanted to make a career out of real estate.


After years of working as a real estate loan professional, Todd Lubar started several real estate businesses that he owns and operates. The real estate businesses that he owns all help people secure loans for real estate, which is his passion regarding the real estate industry. Todd Lubar real estate businesses are very successful.

Sam Boraie’s Vision To End Poverty In New Jersey Through Property Development

Jan - 16 2017 | no comments | By

Sam Boraie is the current vice president of Boraie Development a New Jersey based real estate development company. The company has been in existence for thirty years all of which has offered a variety of services to their clients. In addition to developing property they also manage them and involves in sales and marketing in real estate. The company has grown tremendously over the past years and maintained a clean track record. The company is known in New Jersey and New Brunswick for its engagement in development of various properties which have boosted the economy and improved the city.

The company’s projects in developing buildings and property in New Brunswick is being received well and attracting businessman and small companies to occupying the spaces. This has not only created employment in the city but also boosted the economy in the city and encouraged the local communities to get jobs. As the Vice President, Sam Boraie agrees that the projects the company is engaging in are a stepping stone for the greater things to come for the city. He believes that through these projects, the city will spring back to economic life and change the way the communities have been living in the past years. Moreover, in so doing, the projects will attract investors who will help change the city for good.

Sam Boraie is in charge of devising new strategies that will be used by the company to ensure that their projects run smoothly. Over the past five years, he has ran projects that have succeeded. The buildings have been completed which have attracted celebrities such as Shaquille O’Neill the former National Basketball Player as an investor in the city. The main goal being to touch and change the communities through what they do and to encourage investors so that the city can be restored back.

Sam Boraie strongly believes in changing lives through his work and also works together with Elijah Promise among various charity organizations to ensure that the poverty is completely eradicated in New Jersey. Through developing properties business will boom which will create employment and end poverty and crime in the area.

Appreciating Adrian Jose Velasquez Figueroa’s Place Of Work, Panama

Jan - 11 2017 | no comments | By

Panama connects South and Central America. It is known for its tropical climate and beautiful features such as beaches. The following are ten amazing facts about Panama on about.me.

•Panama canal is a major source of revenue
Being among the top tourist destinations of the country, Panama Canal contributes a third of the total country’s revenue. This is because of the robust economic activities that are dependent on the passage.

•Home to a large number of bird species
With over 970 bird species, Panama ranks among the top 25 countries globally in terms of bird diversity on webs.com. The country has two distinctive coastlines that play home to the most unique and beautiful birds compared to Canada and U.S. combined.

•The official currency is the U.S. dollar
The long-term existence of the strong bond between Panama and the U.S. has been enhanced by Panama’s official currency, which is the U.S. dollar.

•El Valle town is situated in a crater of a massive volcano
The famous tourist destination, El Valle, is 6km wide and is located within a crater of a volcano even though it is currently inactive. The town also has cool temperatures.

•Least populated in Central America
By virtue of being geographically small, Panama has the least population in Central America. Its population is approximately 3.6 million people, with 70% being a mixture of Europeans and Native Americans.

•Previously known as the Republican of Gran Colombia
The Republican of Gran Colombia referred to four territories that included Panama, Colombia, Ecuador and Venezuela. The republic was created after Panama disconnected from its Spanish roots. After Venezuela broke off the Republic, Panama remained as part of Colombia and later seceded from Colombia in 1903.

•The only world capital with a rain forest
Panama City has a rain forest called the Parque Natural Metropolitano de Panama, which attracts tourists due to its natural landscape and the sensational cosmopolitan culture of the city.

•Has a coastline of over 2,490km
The country has a 2,490km coastline, thus having pristine beaches.

•Has the most expensive rail
Panama’s railroad is the most expensive rail to be built in history. It cost over $8 million. In addition, approximately 12,000 workers died during its construction.

•Panama’s highest elevation is the Volcan Baru
The Volcan Baru, which is the highest point of Panama, is elevated at 3,473m above sea level. It also offers visitors a clear view of the Pacific Ocean and Caribbean Sea on any clear day.

About Adrian Jose Velasquez Figueroa
Adrian Jose Velasquez Figueroa is a Venezuelan professional executive. Currently, he holds three posts in various Panama-based businesses. Adrian Jose Velasquez Figueroa is the president, treasurer and director in five different companies. The prominent entrepreneur has played a pivotal role in enhancing business growth, engaging in mentoring youths on leadership and improving the economy of Venezuela.

Learn more about Adrian Jose Velasquez Figueroa:

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