The Positive Impact of Consumer Reviews on the Success of Fabletics.

Sep - 04 2017 | By

The profits of a company are greatly manipulated by the power of the crowd. Many buyers greatly depend on the information that they get from crowd-sourced online review to know about various products that they would like to buy. The consumer also trusts the clients’ opinions that they read from the internet as much as they would believe in a recommendation from a family member or friend. Top brands in different industries understand the influence of the new customer behavior and have been considering client reviews when creating marketing strategies. Fabletics is one of the businesses that use the trick to attain in success. The firm joined the fashion sector in 2013, and its value grows more than twice annually. Its website currently has about one million active subscribers, and it generates an annual revenue of $235 million. Shawn Gold, who is the current corporate marketing officer of Techstyle Fashion Group, said the firm has managed to be successful because of the positive reviews that it is offered by its clients.


Fabletics’ administration knows the impact of customer review and has been using this to ensure that it penetrates the United States’ market. The firm believes that the reviews that are offered by previous consumers significantly influence the customer retention rates, loyalty, and purchases. Most people across the globe are frequent internet users, and their acquisition decision can be influenced by the opinions that they read on online. People tend to research about a brand before they buy its products. A BrightLocal study shows that over 84 percent of consumer trust the information from the online reviews. Many people have also stopped believing in traditional advertisements,


L2 recently conducted research, which showed that 76 percent of the successful companies had featured a reviews section of their websites. Having client reviews facilitates the growth of brands. Results from a study that was done by Vibes on holiday shopping showed that less than 33 percent of people visit online mobile stores to view their prices while over 65 percent are interested in reading reviews.


Firms that have earned genuine positive reviews have very high chances of improving their business and client relationships. Such companies also have an excellent rating, are appealing to many customers, and also make high profits. Enterprises that have developed strategies that are based on reviews tend to have strong consumer loyalty and return ratios. Businesses that are reviewed positively appear on the first page when searched on Google. Google currently works with websites such as Trustpilot to ensure that online firms have genuine Google Seller Ratings. Research indicates that internet advertisements that have Google Seller Rating have a 17 percent more CTR compare to the unrated ones.


BrightLocal’s recent research indicated that consumers have 74 percent chances of the being influenced to acquire a product after reading its reviews. Fabletics and TechStle believe in crowdsourced reviews since they portray the real image of a firm. The products that are offered by the two companies are based on consumer reviews.

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